Ashima Kochar Khanna

Ashima is breaking the silence by normalizing discussions about breast cancer

"Talking about it may be uncomfortable, but it’s essential to share information, better understand personal risk, maintain routine screenings and speak up when something doesn’t feel right.”

Growing up, Ashima witnessed her grandmother and aunt manage their breast cancer in silence. Ashima remained vigilant and conducted regular self-exams. This awareness led her to discover a lump in her breast.
Ashima is determined to break the silence, normalizing vital discussions in her family and the South Asian community. It’s essential to acknowledge the importance of breast cancer awareness and family history — empowering every individual with the knowledge to address concerns proactively.

In July of 2022, Ashima discovered a significant, firm mass in her right breast, marking a pivotal moment in her life. At the age of 41, Ashima faced a diagnosis of stage 3 ER+ invasive grade 3 breast cancer, a revelation that stirred deep emotions, for her family history bore the weight of this affliction. Unlike the reassuring notion that it need not be a concern if not on the maternal side, the presence of the BRCA2 gene was revealed.

Having witnessed the silent battles of her paternal grandma and aunt with breast cancer in her youth, Ashima recognized the societal hesitance to discuss such matters within the South Asian community. Despite prevailing stigmas, her self-awareness prompted regular self-examinations, leading to the early discovery of the lump that altered her life trajectory. Motivated by a desire to break the silence, Ashima aimed to initiate open conversations about breast cancer within her family, particularly emphasizing the importance for South Asian women to be vigilant about their health and family history.

The moment of diagnosis brought devastation and heartbreak, but Ashima masked her vulnerability with a facade of false bravery, influenced by cultural norms that discouraged open emotional expression. Balancing the weight of responsibility for her family, Ashima navigated the challenges with a sense of duty, concealing her fears and struggles beneath a veneer of strength.

In her attempt to be the pillar of strength for others, Ashima unintentionally perpetuated toxic positivity, concealing the emotional turmoil within. Grateful for her supportive family, Ashima found it challenging to articulate her innermost feelings, driven by a sense of responsibility and fear of burdening them. Despite the love and care she received, the unspoken truth of her vulnerability persisted.

Reflecting on the experience, Ashima emphasized the importance of authenticity in facing the realities of a breast cancer diagnosis. Acknowledging the variations in each day’s emotional landscape, she encouraged others to embrace vulnerability and express genuine feelings. Dispelling the myth of toxic positivity, Ashimareminded those going through similar challenges that self-care is paramount, and it’s acceptable not to be okay. In her words, “It’s ok to be vulnerable and express your true feelings — ‘It’s ok to not be ok.”

The research funded by Breast Cancer Canada focuses on improving techniques for breast cancer screening and detection. With your help, we can learn more about breast cancer. And that helps us detect it earlier and treat it better for patients like Ashima.

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When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

1 in 8 Canadian women
will be diagnosed with breast cancer.

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The more money we raise, the sooner we can end breast cancer. Join us on our mission to end breast cancer.

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Individual Donor

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

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Gifting securities

Donating securities is becoming more popular, and supports Breast Cancer Canada just like cash donations. Gifts of publicly traded securities (stocks, bonds, mutual funds) are an easy, tax-effective way to make a contribution towards life-saving research that helps with early detection, better treatments, and ultimately  Securities can be of any size and given immediately, or you can bequeath them to Breast Cancer Canada in your will. Just like a cash donation, you’ll get a donation tax credit for your gift of securities.

Today, most securities are held electronically and are easily transferred from your brokerage account to our BCC brokerage account. Your Financial Advisor can make all the arrangements.

For more information, contact: hello@breastcancerprogress.ca

Send e-cards in memory or honour

Bravery is beautiful. That’s why we encourage you to make a donation in honour of a loved one’s own experience with breast cancer. With your donation, we’ll send a email to acknowledge the dedication to the individual or family.

Make a donation with  eCard by dedicating your donation:

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Corporate matching

Multiply the impact of your donation

Fact: thousands of companies will match donations made by employees.

It’s true, and it’s very generous. Want to know if your company will match your donation to BCC? Use the search tool below. It also has access to all the forms, guidelines, and instructions you need to submit a company-matchable gift donation today.

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Monthly Giving

Support life-saving breast cancer research every month of the year.

 

When you make a monthly contribution to Breast Cancer Canada, you provide stable funding for year-round campaigning and allow us to continue to support research projects across Canada.

 

To join, simply pre-authorize a monthly deduction from your credit card.

  1. Online:  Donate Now
  2. By Phone: Sign up as a monthly donor by calling Toll Free: 1-800-567-8767
  3. By Mail


Breast Cancer Canada, National Office
415 Exmouth Street Unit # 101
Sarnia, ON N7T 8A4

You will need to provide us the credit card type, number and expiry date, and the amount you would like to give each month.

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Legacy Donor

Over the last 30 years, many generous donors have left a legacy to Breast Cancer Canada in efforts to advance breast cancer research.

No matter what the form of your gift, you will be remembered by your legacy which will live on through each of the lives you touch with your gift.

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Legacy donor

Leave a legacy. Plan for a future gift.

  • Leave a gift in your will
  • Donating a life insurance policy
  • Donate a TFSA, RRSP, or RRIF

Support Breast Cancer Canada with a future gift to create a better future for breast cancer patients. Your gift helps to save lives through early detection and improve outcomes with better treatments.

or more information, please contact: hello@breastcancerprogress.ca


LEAVE A GIFT IN YOUR WILL

This is often called a bequest. It’s the simplest way to make a legacy gift. A gift in your will has no effect on your current income and your estate receives a charitable donation tax receipt. Here’s a sample of simple bequest wording : “To pay the sum of $_________ OR _______% of the residue of my estate to Breast Cancer Canada.”


DONATING A LIFE INSURANCE POLICY

Life insurance is a way to provide financial security for your family. If the needs of your family are already taken care of, a life insurance policy is a smart way to donate to charity including tax savings for your estate. Speak to your financial advisors for your personalized advice and learn how a gift of life insurance can work for you. Here’s the top-line on ways of leaving gifts of life insurance:


Bequeath your policy to Breast Cancer Canada for the future:

  • Name Breast Cancer Canada as the beneficiary of your policy. BCC will receive your insurance proceeds tax-free. Your estate will receive a donation receipt.


Transfer ownership of a paid-up policy to Breast Cancer Canada now:

  • Want to gift us your existing, paid-up policy right now? Make Breast Cancer Canada the beneficiary and owner of your policy. You will receive a donation receipt for the fair market value of the policy. BCC may redeem the policy now, or hold it and receive the face value in the future – however your gift can be put to best use.


Transfer ownership of a policy on which premiums are still owing to BCC now:

  • Premiums still owing? You can still opt to transfer your policy ownership to BCC. You’ll receive a donation receipt for the policy’s fair market value. Want to make it an ongoing gift? Transfer the ownership to BCC, and still continue to pay the premiums owing. You’ll receive donation receipts for those payments too.


DONATE A TFSA, RRSP, RRIF

Register a significant difference in the lives of those affected by breast cancer. Donate the proceeds of a registered account: Tax-free savings account (TFSA); Registered retirement savings plan (RRSP); Registered retirement income fund (RRIF). It’s a smart way to make a major contribution. Without reducing your current assets. Without subjecting the funds to probate fees. While reducing taxes on your estate through a donation receipt.

Making a gift like this is easy. Designate Breast Cancer Canada as the beneficiary of your registered account.  You benefit from the full use of your account(s) during your lifetime. We receive any remaining funds after your passing.

For more information, contact: hello@breastcancerprogress.ca

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Corporate Donor

Support life-saving breast cancer research. A corporate donation is a simple and efficient way to demonstrate your corporate support.

To make a one-time or reoccurring corporate donation online, please click here.

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How to Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Dawn Hamilton today to get started.
Email: hello@breastcancerprogress.ca
Phone: 1-800-567-8767 

To make an online corporate donation, please click here.

How to

Support an Event

Make a contribution to a fundraiser being held in support of Breast Cancer Canada. You can search for the organization or person you wish to support; or click on the event name to make a general donation to the Raise More initiative of your choice.

How to

Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. We work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Charlene Politano today to get started.
Email: cpolitano@breastcancerprogress.ca
Phone: 1-800-567-8767 or 416-352-8567

To make an online corporate donation, please click here.

If you would like to explore other ways to give, we invite you to learn more.

How to

Fundraise

Join the Raise More Challenge

The more money we raise, the sooner we can end breast cancer. The more time researchers have in the lab. The more technology they can use. The more support we can get. Advancements in early detection and personalized treatment are in reach, and with your help to raise funds, we can find a cure sooner.

There are many ways to fundraise – whether you want to create a competition or tournament, fundraise with your team, challenge your colleagues, host a pink party, have a bake sale or cook-off, the idea is to raise more for breast cancer research.

Breast Cancer Canada will empower you with all the tools you need for a successful fundraiser, and if you need more information, contact Dawn Hamilton at: dhamilton@breastcancerprogress.ca  

How to

Volunteer

Volunteers are Breast Cancer Canada’s most important resource, and the backbone of our organization. From helping build our PROgress research to helping breast cancer patients, to supporting events, special fundraising projects and administrative tasks, our volunteers are dedicated to making a positive, life-changing impact.

We ensure our volunteers have the best possible experience and apply the Canadian Code for Volunteer Involvement.

You can help us end breast cancer by:

  • Volunteering with one of our fundraising campaigns. Or a BCC signature event
  • Helping with local community events where you live
  • Joining our PROgress research at a local hub
  • Assisting us with virtual office tasks

Learn more about our volunteer driven Regional Hubs.

Regional Hubs are an integral part of Breast Canada Canada. We connect communities and those committed to our mission to make the goal local. Together, we can save lives through advancing breast cancer research, coast to coast.

Connect to learn more about what is happening in your area: volunteer@breastcancerprogress.ca