Year-End Milestones to Advance Breast Cancer Care Across Canada

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Advancing Personalized Approaches: New Research Initiatives Announced

Breast Cancer Canada, a national charity dedicated to advancing breast cancer research and care, is excited to announce several initiatives that underscore its commitment to improving patient outcomes and driving innovation in breast cancer treatment and detection.

Empowering Patients with the mBC Know More App

Breast Cancer Canada is proud to be launching the mBC Know More app, an innovative tool designed to support Canadians living with metastatic breast cancer (mBC). Developed under the leadership of Dr. Nancy Nixon, Medical Oncologist at the Arthur J.E. Child Comprehensive Cancer Centre, this app provides patients with tools to better manage their care and communicate with healthcare providers.

Metastatic breast cancer (mBC), or stage IV breast cancer, occurs when cancer spreads to other parts of the body and remains incurable, accounting for 14% of cancer-related deaths among Canadian women. The mBC Know More app addresses the unique challenges of living with mBC through features such as:

  • Medication tracking
  • Symptom tracking
  • Health journey logging
  • Peer support connectivity
  • Caregiver support
  • Patient-reported outcomes research

“I lost my mom to breast cancer in 1994, and that loss has profoundly shaped my career,” says Dr. Nixon. “It drives me to create tools and resources that truly empower patients. The launch of the mBC Know More app is a meaningful step in supporting individuals living with metastatic breast cancer.”

Dr. Nixon’s work focuses on understanding patient needs and improving their care experience. The app, which allows patients to track their symptoms, medications, and treatment plans, is designed to provide personalized support and help patients feel more in control of their journey.

“Managing metastatic breast cancer can feel overwhelming but having a tool like the mBC Know More app helps patients take an active role in their care,” she explains. “By tracking their symptoms and medications, they can better understand their treatment, communicate more effectively with their care teams, and feel empowered to make informed decisions. It’s about giving patients the tools they need to stay on top of their health.”

“In developing the mBC Know More app, we worked closely with metastatic breast cancer patients to ensure its features address their unique needs and challenges,” said Dr. Nixon. “This patient-centered approach makes the app an indispensable tool for navigating the complexities of metastatic breast cancer care.”

“Metastatic breast cancer is an ongoing journey, filled with constant changes and adjustments. Having one central place to connect with others, track symptoms, and stay organized isn’t just helpful—it’s a game changer. The mBC Know More app will support patients like me. It’s empowering us to take control of our care and allowing all Canadians to have information on the latest advancements,” shares Connie Claeys, a mBC patient in Calgary.

This patient-facing app represents a significant step forward in improving the quality of life for Canadians living with mBC.

Advancing Equity in Breast Cancer Research

In partnership with AstraZeneca Canada, Breast Cancer Canada is proud to announce $200,000 in new funding for the Neo-Adjuvant Equity and Outcomes Research Matching Grants. These grants aim to advance research on improving equity in uptake, experience, and outcomes from neo-adjuvant therapy (NACT) for early-stage breast cancer patients.

Funding has been awarded to two nationally and internationally recognized research teams:

  • Dr. Tulin Cil (Surgical Oncology, Princess Margaret Cancer Centre, Toronto, ON): The PATHWAY Study: Piloting a Clinical Care Pathway for breast cancer Neoadjuvant Chemotherapy Referral
  • Dr. Stephen Chia (Medical Oncology, BC Cancer, Vancouver, BC): Understanding and Overcoming Disparity in the Use of Neoadjuvant Systemic Therapy for Early-Stage breast cancer Patients Living in Non-Large Urban Regions of British Columbia

These studies represent two distinct yet complementary approaches to addressing equity challenges in NACT:

  • Perspectives from both surgical and medical oncology, providing actionable insights for health policy advocacy.
  • Representation from Eastern and Western Canada, ensuring broad applicability.
  • Potential for these findings to be adapted to other regions across Canada.
  • Integration of patient-reported outcomes (PROs) to capture patient-centered perspectives.

“At AstraZeneca, we’re incredibly proud of our collaboration with Breast Cancer Canada in support of this important Canadian research to improve outcomes and experience for early-stage breast cancer patients,” said Brian Seguin, AstraZeneca Canada, Head – Breast Cancer. “I would like to thank Breast Cancer Canada for their continued partnership on these awards and we look forward to seeing the results of these two exciting research projects in the near future.”

$200,000 to Address Critical Gaps in Early Detection

To improve early detection and screening, Breast Cancer Canada is investing in a new research initiative to study how breast cancer is detected—whether through patient-discovered symptoms or routine mammogram screenings. Led by Dr. Anna Wilkinson and Dr. Jean Seely at the Ottawa Hospital Cancer Centre, this program will provide critical evidence to guide inclusive and effective breast cancer screening policies.

“Recent studies show that expanding screening to women, especially in provinces with self-referral mammograms, improves survival rates and reduces mortality,” said Dr. Wilkinson.

$250,000 in New Funding Announced by Breast Cancer Canada

Additionally, Breast Cancer Canada is announcing a new call for grants offering $250,000 to fund research in breast cancer screening, diagnostics, and targeted treatments, reinforcing the organization’s mission to drive impactful research and patient care advancements.

“We are excited to build on this momentum in the year ahead as we continue to research and advocate for better outcomes for Canadian patients,” said Kimberly Carson, CEO of Breast Cancer Canada. “By investing in personalized breast cancer approaches, we’re fueling progress across the country.”

To learn about ways to donate and continue to support BCC’s research opportunities, visit: breastcancerprogress.ca/applyforfunding/

About Breast Cancer Canada

Breast Cancer Canada is a national charity dedicated to saving lives through breast cancer research. With a focus on precision oncology (personalized care), it is the only national breast cancer organization in Canada that has a clear mandate to raise money for research and advocate and educate on the progress of new research evidence. The organization receives no government funding, meaning all research is funded through the generosity of donors. For more information, visit breastcancerprogress.ca.

Contacts

Media
Hana Baig
Communications
Santis Health
hana.baig@santishealth.ca

Donate Today

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

1 in 8 Canadian women
will be diagnosed with breast cancer.

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The more money we raise, the sooner we can end breast cancer. Join us on our mission to end breast cancer.

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Individual Donor

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

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Gifting securities

Donating securities is becoming more popular, and supports Breast Cancer Canada just like cash donations. Gifts of publicly traded securities (stocks, bonds, mutual funds) are an easy, tax-effective way to make a contribution towards life-saving research that helps with early detection, better treatments, and ultimately  Securities can be of any size and given immediately, or you can bequeath them to Breast Cancer Canada in your will. Just like a cash donation, you’ll get a donation tax credit for your gift of securities.

Today, most securities are held electronically and are easily transferred from your brokerage account to our BCC brokerage account. Your Financial Advisor can make all the arrangements.

For more information, contact: hello@breastcancerprogress.ca

Send e-cards in memory or honour

Bravery is beautiful. That’s why we encourage you to make a donation in honour of a loved one’s own experience with breast cancer. With your donation, we’ll send a email to acknowledge the dedication to the individual or family.

Make a donation with  eCard by dedicating your donation:

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Corporate matching

Multiply the impact of your donation

Fact: thousands of companies will match donations made by employees.

It’s true, and it’s very generous. Want to know if your company will match your donation to BCC? Use the search tool below. It also has access to all the forms, guidelines, and instructions you need to submit a company-matchable gift donation today.

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Monthly Giving

Support life-saving breast cancer research every month of the year.

 

When you make a monthly contribution to Breast Cancer Canada, you provide stable funding for year-round campaigning and allow us to continue to support research projects across Canada.

 

To join, simply pre-authorize a monthly deduction from your credit card.

  1. Online:  Donate Now
  2. By Phone: Sign up as a monthly donor by calling Toll Free: 1-800-567-8767
  3. By Mail


Breast Cancer Canada, National Office
415 Exmouth Street Unit # 101
Sarnia, ON N7T 8A4

You will need to provide us the credit card type, number and expiry date, and the amount you would like to give each month.

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Legacy Donor

Over the last 30 years, many generous donors have left a legacy to Breast Cancer Canada in efforts to advance breast cancer research.

No matter what the form of your gift, you will be remembered by your legacy which will live on through each of the lives you touch with your gift.

Learn more about

Legacy donor

Leave a legacy. Plan for a future gift.

  • Leave a gift in your will
  • Donating a life insurance policy
  • Donate a TFSA, RRSP, or RRIF

Support Breast Cancer Canada with a future gift to create a better future for breast cancer patients. Your gift helps to save lives through early detection and improve outcomes with better treatments.

or more information, please contact: hello@breastcancerprogress.ca


LEAVE A GIFT IN YOUR WILL

This is often called a bequest. It’s the simplest way to make a legacy gift. A gift in your will has no effect on your current income and your estate receives a charitable donation tax receipt. Here’s a sample of simple bequest wording : “To pay the sum of $_________ OR _______% of the residue of my estate to Breast Cancer Canada.”


DONATING A LIFE INSURANCE POLICY

Life insurance is a way to provide financial security for your family. If the needs of your family are already taken care of, a life insurance policy is a smart way to donate to charity including tax savings for your estate. Speak to your financial advisors for your personalized advice and learn how a gift of life insurance can work for you. Here’s the top-line on ways of leaving gifts of life insurance:


Bequeath your policy to Breast Cancer Canada for the future:

  • Name Breast Cancer Canada as the beneficiary of your policy. BCC will receive your insurance proceeds tax-free. Your estate will receive a donation receipt.


Transfer ownership of a paid-up policy to Breast Cancer Canada now:

  • Want to gift us your existing, paid-up policy right now? Make Breast Cancer Canada the beneficiary and owner of your policy. You will receive a donation receipt for the fair market value of the policy. BCC may redeem the policy now, or hold it and receive the face value in the future – however your gift can be put to best use.


Transfer ownership of a policy on which premiums are still owing to BCC now:

  • Premiums still owing? You can still opt to transfer your policy ownership to BCC. You’ll receive a donation receipt for the policy’s fair market value. Want to make it an ongoing gift? Transfer the ownership to BCC, and still continue to pay the premiums owing. You’ll receive donation receipts for those payments too.


DONATE A TFSA, RRSP, RRIF

Register a significant difference in the lives of those affected by breast cancer. Donate the proceeds of a registered account: Tax-free savings account (TFSA); Registered retirement savings plan (RRSP); Registered retirement income fund (RRIF). It’s a smart way to make a major contribution. Without reducing your current assets. Without subjecting the funds to probate fees. While reducing taxes on your estate through a donation receipt.

Making a gift like this is easy. Designate Breast Cancer Canada as the beneficiary of your registered account.  You benefit from the full use of your account(s) during your lifetime. We receive any remaining funds after your passing.

For more information, contact: hello@breastcancerprogress.ca

I am a

Corporate Donor

Support life-saving breast cancer research. A corporate donation is a simple and efficient way to demonstrate your corporate support.

To make a one-time or reoccurring corporate donation online, please click here.

Learn more about

How to Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Dawn Hamilton today to get started.
Email: hello@breastcancerprogress.ca
Phone: 1-800-567-8767 

To make an online corporate donation, please click here.

How to

Support an Event

Make a contribution to a fundraiser being held in support of Breast Cancer Canada. You can search for the organization or person you wish to support; or click on the event name to make a general donation to the Raise More initiative of your choice.

How to

Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. We work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Charlene Politano today to get started.
Email: cpolitano@breastcancerprogress.ca
Phone: 1-800-567-8767 or 416-352-8567

To make an online corporate donation, please click here.

If you would like to explore other ways to give, we invite you to learn more.

How to

Fundraise

Join the Raise More Challenge

The more money we raise, the sooner we can end breast cancer. The more time researchers have in the lab. The more technology they can use. The more support we can get. Advancements in early detection and personalized treatment are in reach, and with your help to raise funds, we can find a cure sooner.

There are many ways to fundraise – whether you want to create a competition or tournament, fundraise with your team, challenge your colleagues, host a pink party, have a bake sale or cook-off, the idea is to raise more for breast cancer research.

Breast Cancer Canada will empower you with all the tools you need for a successful fundraiser, and if you need more information, contact Dawn Hamilton at: dhamilton@breastcancerprogress.ca  

How to

Volunteer

Volunteers are Breast Cancer Canada’s most important resource, and the backbone of our organization. From helping build our PROgress research to helping breast cancer patients, to supporting events, special fundraising projects and administrative tasks, our volunteers are dedicated to making a positive, life-changing impact.

We ensure our volunteers have the best possible experience and apply the Canadian Code for Volunteer Involvement.

You can help us end breast cancer by:

  • Volunteering with one of our fundraising campaigns. Or a BCC signature event
  • Helping with local community events where you live
  • Joining our PROgress research at a local hub
  • Assisting us with virtual office tasks

Learn more about our volunteer driven Regional Hubs.

Regional Hubs are an integral part of Breast Canada Canada. We connect communities and those committed to our mission to make the goal local. Together, we can save lives through advancing breast cancer research, coast to coast.

Connect to learn more about what is happening in your area: volunteer@breastcancerprogress.ca