Three quarters of Canadians feel they have more to learn about breast cancer.

Share

Three quarters of Canadians feel they have more to learn about breast cancer and how it could affect them:  Introducing Breast Cancer Canada

Canadians remain in the dark on the number one diagnosed cancer in the world.

For more-than 30 years, the Breast Cancer Society of Canada has been the leading organization for breast cancer research. Today, the organization has rebranded to become Breast Cancer Canada, signaling a renewal in their commitment to research-driven change. 

With a focus on precision oncology, Breast Cancer Canada continues the ght to raise awareness about the number one diagnosed cancer in the world. Despite the pervasiveness of the disease, Canadians felt unprepared when they, or a loved one, received a breast cancer diagnosis – according to a new national survey by Breast Cancer Canada. 

The Know More Breast Cancer Survey, an Angus Reid study of 1508 Canadians, provides insights into the knowledge and understanding of breast cancer, revealing a disconnect between what Canadians know, and the research available. 

With pandemic restrictions being lifted, Canadians are left to deal with a backlog of personal medical demands as 50 per cent of people who responded stated they had delayed hospital visits during the pandemic. Additionally, almost 60 per cent of respondents put off routine medical checkups over the past two years – women being more likely than men to do so. 


Table: Canadians health habits during the pandemic 

Health habits during the pandemic Total Male Female 18-34 35-54 55+
I delayed hospital visits during the pandemic 50% 50% 50% 55% 48% 48%
I feel I have lost ground with my health due to diagnostic delays during the pandemic37% 36% 38% 43% 39% 32%
I neglected urgent medical needs because of the pandemic 26% 25% 27% 32% 27% 20%
I seek a second opinion when I receive any diagnosis 37% 39% 36% 43% 38% 33%
I neglected routine medical checkups during the pandemic 59% 57% 61% 68% 59% 52%

“Given that one-in-eight women in Canada will develop breast cancer in their lifetime, the results from our Angus Reid poll were shocking to see,” said Kimberly Carson, CEO of Breast Cancer Canada. “We conducted this survey to get a benchmark of Canadian’s knowledge and awareness of breast cancer and clearly  there is an opportunity for Canadians to know more about the disease that affects us all.” 

The study shows that 87 per cent of respondents diagnosed with breast cancer felt unprepared when they or a loved one received their diagnosis. One-quarter (26%) of women are not worried about getting breast cancer because it is not common in their families and nearly six-in-10 men (57%) feel that they would lack the knowledge of how to help, or where to look for help, if a woman in their life were diagnosed with breast cancer. 

On a positive note, 74 per cent of Canadians trust healthcare professionals to properly identify, diagnose and treat cancer. Additionally, 68 per cent of Canadians feel that their doctors are informed with the best or latest treatment information and 59 per cent of Canadians have experienced the best and latest cancer treatment available, either personally or someone they know. 


Table: Knowledge and understanding of breast cancer

Canadians’ knowledge and understanding of breast cancerTotal Male Female 18-34 35-54 55+
I trust healthcare professionals to properly identify, diagnose and treat cancer74% 76% 71% 74% 70% 77%
I feel that my doctors are informed with the best or latest treatment information68% 70% 66% 62% 63% 76%
I or someone I know has experienced the best and latest cancer treatment available59% 63% 56% 52% 56% 67%


Table: Women’s knowledge of breast cancer 

Women’s knowledge of breast cancer Total Female 18-34 35-54 55+
I am not worried about getting breast cancer because it is not common in my family26% 26% 30% 27% 22%
I have a family history of breast cancer 31% 31% 34% 30% 28%
I put off mammograms because of fear or uncertainty13% 13% —  17% 11%
I don’t think routine mammograms are necessary15% 15% —  13% 16%
When I or a loved one was diagnosed with breast cancer, I felt unprepared 87% 87% 100% 79% 84%


“Any cancer diagnosis feels earth-shattering,” said Kimberley Carson, CEO of Breast Cancer Canada. “We are committed to demystifying research and information so that people feel less afraid when they, or a loved one, receives an unexpected diagnosis.” 

Increasing our understanding of breast cancer research starts with making information more accessible. Three-quarters of respondents (77%) were unable to even provide an approximate guess when asked how many known types of breast cancer there are, made even more shocking when only one per cent of respondents were able to provide the correct answer of more than 50. The data depicts that although research has been rapidly progressing, general awareness is lacking amongst Canadians. 

It is no surprise that diagnosis catches so many off guard, as three-quarters of women responded that they could learn more about breast cancer and how it could affect them. Breast Cancer Canada is funding a new era of research that presents knowledge in a meaningful and fresh way, making lifesaving information both inspiring and accessible. 

The more we know about breast cancer, the sooner we can end it In an effort to remind women of the risks and to elevate the awareness of breast cancer, the organization is launching a provocative, multimedia campaign that showcases the amazing progress that’s been made in breast cancer research. The “Know more” campaign evokes raw emotion featuring both researchers and patients with messages including “Behind every survivor is a researcher on a mission,” aiming to show the power of research, and the impact of their charity. 

About Breast Cancer Canada 

Breast Cancer Canada (formerly the Breast Cancer Society of Canada) is a national charity dedicated to saving lives through breast cancer research. With a specic focus on precision oncology (personalized care/medicine) it is the only breast cancer organization in Canada that has a clear mandate to raise money for research. The organization receives no government funding, meaning all research is funded through the generosity of donors. 

 

 

Donate Today

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

I am a...

Donor Type(Required)
1 in 8 Canadian women
will be diagnosed with breast cancer.

Get Involved

The more money we raise, the sooner we can end breast cancer. Join us on our mission to end breast cancer.

How to

Support an Event

Make a contribution to a fundraiser being held in support of Breast Cancer Canada. You can search for the organization or person you wish to support; or click on the event name to make a general donation to the Raise More initiative of your choice.

How to

Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Charlene Politano today to get started.
Email: [email protected]
Phone: 1-800-567-8767 or 416-352-8567

To make an online corporate donation, please click here.

If you would like to explore other ways to give, we invite you to learn more.

How to

Fundraise

Join the Raise More Challenge

The more money we raise, the sooner we can end breast cancer. The more time researchers have in the lab. The more technology they can use. The more support we can get. Advancements in early detection and personalized treatment are in reach, and with your help to raise funds, we can find a cure sooner.

There are many ways to fundraise – whether you want to create a competition or tournament, fundraise with your team, challenge your colleagues, host a pink party, have a bake sale or cook-off, the idea is to raise more for breast cancer research.

Breast Cancer Canada will empower you with all the tools you need for a successful fundraiser, and if you need more information, contact Dawn Hamilton at: [email protected]  

I am a

Corporate Donor

Support life-saving breast cancer research. A corporate donation is a simple and efficient way to demonstrate your corporate support.

To make a one-time or reoccurring corporate donation online, please click here.

If you would like to explore other ways to give, we invite you to learn more here.

Learn more about

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

 

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

 

We’ll raise money for life-saving breast cancer research, together.

 

Let’s talk about building your program!

 

Contact Charlene Politano today to get started.
Email: [email protected]
Phone: 1-800-567-8767 or 416-352-8567

 

To make an online corporate donation, please click here.

 

If you would like to explore other ways to give, we invite you to learn more.

I am a

Legacy Donor

Nunc nisl, lacus vitae potenti netus est mattis. Adipiscing nisl curabitur urna risus. Non id iaculis dui viverra platea integer mauris. Netus nulla sed eu vel sit ac ultricies et sed. Faucibus a, dolor, arcu sed eget sagittis id ante. Gravida magna etiam in cras condimentum nisi ut. Imperdiet nisl elementum elementum mauris, adipiscing netus turpis ut.

Learn more about

Leave a legacy. Plan for a future gift.

  • Leave a gift in your will
  • Donating a life insurance policy
  • Donate a TFSA, RRSP, or RRIF

 

Support Breast Cancer Canada with a future gift to create a better future for breast cancer patients. Your gift helps to save lives through early detection and improve outcomes with better treatments.

 

or more information, please contact Natalina Hamilton: [email protected]

 

LEAVE A GIFT IN YOUR WILL

This is often called a bequest. It’s the simplest way to make a legacy gift. A gift in your will has no effect on your current income and your estate receives a charitable donation tax receipt. Here’s a sample of simple bequest wording : “To pay the sum of $_________ OR _______% of the residue of my estate to Breast Cancer Canada.”

 


DONATING A LIFE INSURANCE POLICY

Life insurance is a way to provide financial security for your family. If the needs of your family are already taken care of, a life insurance policy is a smart way to donate to charity including tax savings for your estate. Speak to your financial advisors for your personalized advice and learn how a gift of life insurance can work for you. Here’s the top-line on ways of leaving gifts of life insurance:

 


Bequeath your policy to Breast Cancer Canada for the future:

  • Name Breast Cancer Canada as the beneficiary of your policy. BCC will receive your insurance proceeds tax-free. Your estate will receive a donation receipt.

 


Transfer ownership of a paid-up policy to Breast Cancer Canada now:

  • Want to gift us your existing, paid-up policy right now? Make Breast Cancer Canada the beneficiary and owner of your policy. You will receive a donation receipt for the fair market value of the policy. BCC may redeem the policy now, or hold it and receive the face value in the future – however your gift can be put to best use.

 


Transfer ownership of a policy on which premiums are still owing to BCC now:

  • Premiums still owing? You can still opt to transfer your policy ownership to BCC. You’ll receive a donation receipt for the policy’s fair market value. Want to make it an ongoing gift? Transfer the ownership to BCC, and still continue to pay the premiums owing. You’ll receive donation receipts for those payments too.

 


DONATE A TFSA, RRSP, RRIF

Register a significant difference in the lives of those affected by breast cancer. Donate the proceeds of a registered account: Tax-free savings account (TFSA); Registered retirement savings plan (RRSP); Registered retirement income fund (RRIF). It’s a smart way to make a major contribution. Without reducing your current assets. Without subjecting the funds to probate fees. While reducing taxes on your estate through a donation receipt.

 

Making a gift like this is easy. Designate Breast Cancer Canada as the beneficiary of your registered account.  You benefit from the full use of your account(s) during your lifetime. We receive any remaining funds after your passing.

For more information, contact Natalina Hamilton: [email protected]

I am a

Individual Donor

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

Learn more about

Donating securities is becoming more popular, and supports Breast Cancer Canada just like cash donations. Gifts of publicly traded securities (stocks, bonds, mutual funds) are an easy, tax-effective way to make a contribution towards life-saving research that helps with early detection, better treatments, and ultimately  Securities can be of any size and given immediately, or you can bequeath them to Breast Cancer Canada in your will. Just like a cash donation, you’ll get a donation tax credit for your gift of securities.

Today, most securities are held electronically and are easily transferred from your brokerage account to our BCC brokerage account. Your Financial Advisor can make all the arrangements.

For more information, contact Natalina Hamilton: [email protected]

Bravery is beautiful. That’s why we encourage you to make a donation in honour of a loved one’s own experience with breast cancer. With your donation, we’ll send a letter to acknowledge the dedication to the individual or family.

 

Make a donation with an eCard:


In Memory

Honour the life and memory of someone special – with a donation to breast cancer research.


To Honour

Acknowledge a friend, loved one or colleague – by supporting breast cancer research.


Let’s get started

https://bcsc.akaraisin.com/ui/ecards/donations/start

Multiply the impact of your donation

Fact: thousands of companies will match donations made by employees.

It’s true, and it’s very generous. Want to know if your company will match your donation to BCC? Use the search tool below. It also has access to all the forms, guidelines, and instructions you need to submit a company-matchable gift donation today.

Search Tool

Support life-saving breast cancer research every month of the year.

 

When you make a monthly contribution to Breast Cancer Canada, you provide stable funding for year-round campaigning and allow us to continue to support research projects across Canada.

 

To join, simply pre-authorize a monthly deduction from your credit card.

  1. Online:  Donate Now
  2. By Phone: Sign up as a monthly donor by calling Toll Free: 1-800-567-8767
  3. By Mail


Breast Cancer Canada, National Office
415 Exmouth Street Unit # 101
Sarnia, ON N7T 8A4

You will need to provide us the credit card type, number and expiry date, and the amount you would like to give each month.

How to

Volunteer

Volunteers are Breast Cancer Canada’s most important resource, and the backbone of our organization. From helping build our PROgress research to helping breast cancer patients, to supporting events, special fundraising projects and administrative tasks, our volunteers are dedicated to making a positive, life-changing impact.

We ensure our volunteers have the best possible experience and apply the Canadian Code for Volunteer Involvement.

You can help us end breast cancer by:

  • Volunteering with one of our fundraising campaigns. Or a BCC signature event
  • Helping with local community events where you live
  • Joining our PROgress research at a local hub
  • Assisting us with virtual office tasks


Learn more about our volunteer driven Regional Hubs.

Regional Hubs are an integral part of Breast Canada Canada. We connect communities and those committed to our mission to make the goal local. Together, we can save lives through advancing breast cancer research, coast to coast.

Connect with Susan Penney, Community Engagement Officer to learn more about what is happening in your area: [email protected]