Breast Cancer Canada is thrilled to celebrate a significant milestone in the organization’s journey toward advancing breast cancer research: Angela Marlatt, our Vice President, Mission and Advocacy, is being recognized as one of the 2024 Association of Healthcare Philanthropy’s 40 Under 40 honourees. This prestigious award highlights Angela’s exemplary leadership in healthcare philanthropy and her unwavering commitment to making progress for breast cancer patients across Canada.
Angela’s journey with Breast Cancer Canada has been nothing short of transformative. Since joining the organization, she has been at the forefront of several groundbreaking initiatives that have redefined how we approach breast cancer research, advocacy, and patient education.
One of her most notable accomplishments was leading the organization’s name change in 2022, a strategic shift that not only modernized our public image but also deepened our commitment to innovation from coast to coast. This rebrand was more than just a name change; it represented a renewed focus on inclusivity and the unification of efforts for progress through breast cancer research.
Breast Cancer Canada launched PROgress Tracker last year, a national study that collects patient-reported outcomes to better understand the long-term effects of breast cancer and its treatments. Angela was instrumental in shaping the digital content and branding for this initiative, ensuring that the voices of breast cancer patients are at the heart of the research.
“PROgress Tracker is about more than just data; it’s about empowering patients to share their stories and experiences, which in turn, helps us to improve care for future patients,” Angela shared. This project has already begun to yield valuable insights that will influence the direction of breast cancer research in Canada.
Last year Breast Cancer Canada announced a $3-million grant to the Princess Margaret Cancer Centre – something that Angela’s describes as “monumental”.
“Being in Chicago for Breast Cancer Canada’s $3-million grant to the Princess Margaret Cancer Centre was a monumental experience for me. This funding will drive innovative research in molecular breast cancer prevention, and it truly represents BCC’s commitment to stopping breast cancer – even before it starts. I’m honoured to be part of an organization leading the way in such crucial work focused on women who are at high risk for developing breast cancer.”
Angela also contributed to the launch of Progress CONNECT, an innovative online knowledge tool designed to provide breast cancer patients with accessible, personalized information. Angela’s leadership in creating engaging multimedia content for this platform has made it a vital resource for patients seeking guidance during their cancer journey. Her commitment to making complex information understandable and relatable has been key.
“Our goal with Progress CONNECT is to ensure that every breast cancer patient in Canada has the right information for their diagnosis. Breast cancer takes on many different forms – there are over 50 different types – providing current, reliable and personalized information is so important,” Angela explained.
Kimberly Carson, CEO of Breast Cancer Canada, spoke highly of Angela’s contributions: “Angela’s vision and dedication have been instrumental in expanding our organization’s role in national breast cancer research and advocacy. Her ability to combine strategic thinking with a deep connection to our cause is truly inspiring, and we are incredibly proud to see her recognized among the AHP 40 Under 40.”
Angela’s award is not just a personal achievement; it is a reflection of the strides Breast Cancer Canada is making in its mission to end breast cancer through innovative research and personalized, patient-centered care.
Fun Fact:
I started fundraising at the age of 8 by collecting and rolling coins for a humanitarian charity. What began as a small project inspired my entire third-grade class to join in, eventually engaging the whole school. Our efforts even caught the attention of the local newspaper, which featured us in a story—my first photo op!
How did you get into healthcare philanthropy?
I entered healthcare philanthropy 12 years ago, driven by a deep desire to make a tangible impact on people’s lives through my skills in fundraising and communications.
Why did you choose to make healthcare philanthropy your career?
Philanthropy plays a critical role in advancing healthcare through research and improving patient outcomes. Breast cancer affects 1 in 8 women, and my mother is among them. The two most important things in life are health and family, and I am committed to ensuring that every patient has access to the care they need so they can enjoy a healthy life with their loved ones.
Tell us about a pivot point or crucial step in your career journey.
I loved being a part of the rebrand of Breast Cancer Canada in 2022. This comprehensive project involved overhauling all digital channels and revitalizing our communication strategy. The success of this initiative reinforced my belief in the power of strategic, data-driven communications and solidified my commitment to advancing digital engagement in the nonprofit sector.
What is your greatest passion and why?
My greatest passion is driving impact through strategic engagement. I believe in the transformative power of effective storytelling and data-driven approaches to build strong donor relationships and make meaningful change. This passion fuels my dedication to my work and my continuous pursuit of innovative ways to inspire support.
What piece of advice would you give someone new to healthcare philanthropy?
My advice is to focus on building genuine relationships . Authentic connections foster trust and long-term partnerships, which are essential for sustaining philanthropic efforts. Lastly, stay adaptable and open to learning—healthcare philanthropy is a dynamic field that thrives on fresh perspectives, collaboration, and continuous improvement.
