‘Walk-a-Thon to Mother’s Day’ Canadians Are Moving For Research

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Breast Cancer Canada Announces First ‘Walk-a-Thon to Mother’s Day’ To Get Canadians Moving for Research

In honour of moms coast-to-coast, Canadians can now register and raise funds for breast cancer research with every walk, step and move from April 14 to May 14

Breast Cancer Canada, a national charity dedicated to saving lives through breast cancer research, today announced their spring fundraising campaign, Walk-a-Thon to Mother’s Day.

This year, Breast Cancer Canada is inviting Canadians from coast-to-coast to move from April 14 to May 14 and raise funds for life-changing breast cancer research. Whether it’s counting steps through day-to-day errands or organizing a group hike on Mother’s Day (May 14), Canadians can pledge their own personal fitness goal and raise money to support scientific progress. As the only national charity in Canada with the sole mission of funding breast cancer research, Breast Cancer Canada’s Walk-a-Thon to Mother’s Day will foster community with the shared goal of enabling positive advancements for future breast cancer patients. Canadians can get started by registering today. There are no registration fees and sign-up is quick and easy.

“There is always more work that can be done to advance the diagnosis and treatment of breast cancer, and we want to enable Canadians to be a part of the progress. Breast Cancer Canada has led Mother’s Day walks as an opportunity for Canadians to fund progressive breast cancer research, and this year is no different,” said Kimberly Carson, Breast Cancer Canada CEO. “Now, the campaign has grown from a single day event to a Walk-a-Thon that encourages Canadians to get active on their own time, at their own pace, while supporting the science that will bring us one step closer to ending breast cancer.”

Breast Cancer Canada is delighted to have Cleo, a national specialty brand featuring apparel, as the presenting sponsor of its Walk-a-Thon to Mother’s Day. “For the last 19 years, Cleo has made tremendous efforts to rally around our spring fundraising,” Kimberly Carson continues. “We are so proud to call Cleo a longstanding partner as they return year after year to champion breast cancer research, helping Breast Cancer Canada galvanize Canadians in contributing to our progress.”

By registering at mothersdaywalk.ca, participants have access to a fundraising link, which they can share with their network to collect donations. While Canadians can host their own activities throughout the month-long campaign, participants are welcome to join in-person walks happening on the morning of Sunday May 14 in Ottawa and Mississauga.

For over three decades, Breast Cancer Canada’s mandate has been to raise money for breast cancer research, rallying research dollars for the number one diagnosed cancer in the world. The donations generated through this year’s campaign will contribute to Breast Cancer Canada’s year-round support of breast cancer researchers who are focused on precision oncology, tailoring breast cancer diagnostics and treatment to meet the individual needs of every patient.

The Walk-a-Thon to Mother’s Day will bring together breast cancer survivors and patients alongside their loved ones to move with purpose, like the team members of ‘Sherah’s Sherpas’. A mother of three, Search and Rescue team lead and nurse by trade, Sherah Martin-Pretty is a stage-three breast cancer patient from Kimberley, British Columbia who is walking with her mother, family and friends to support Breast Cancer Canada’s ongoing commitment to advance breast cancer research.

“Sherah’s Sherpas is a collection of family and friends who have been there to help carry me through my breast cancer journey, which started in 2019,” says Sherah. “One thing I have learned throughout my experience is how important it is to stay true to who you are and make time for things that bring you joy. For me, that means being active outdoors. I am participating in the Walk-a-Thon, both virtually and at the in-person walk in Ottawa, to help fund critical research and improve care for breast cancer patients.”

Sherah’s mother, Christine Martin says, “As a mother whose daughter is undergoing treatment for breast cancer, I am walking on Mother’s Day to support my daughter and to fundraise for life-saving breast cancer research. We are paying it forward for the next family who receives a diagnosis!”

Kim MacDonald, five-year breast cancer survivor from Hamilton, Ontario

Kim MacDonald, a five-year breast cancer survivor from Hamilton, Ontario is also advocating for Canadians to get involved, “Spring is a time of renewal, and Breast Cancer Canada’s Walk-a-Thon to Mother’s Day is motivating me to get outside and move with my friends, while raising funds for a cause that affects so many Canadians. Breast Cancer Canada has given me the chance to focus on my fitness goals and help drive positive change for patients.”

Now adorned with a stunning sunflower tattoo across her chest, Kim’s remarkable story is a reminder of the progress made in research. “If I had breast cancer 20 years ago, I wouldn’t have made it. If it weren’t for the discovery of Herceptin, I wouldn’t be here today, five years later,” she says with gratitude.

Cleo is generously offering incentives to event participants. A $25 gift voucher for women’s fashion and apparel will be gifted for every $250 raised (up to a maximum of $500 in vouchers per participant). Plus, Breast Cancer Canada is excited to reward the top three individual fundraisers with a donation to local cancer centres, Signature Deluxe Bouquet deliveries from Callia Flowers and 110-piece tool prize packs from WORKPRO®.

 

ABOUT BREAST CANCER CANADA

Breast Cancer Canada (formerly the Breast Cancer Society of Canada) is a national charity dedicated to saving lives through breast cancer research. With a focus on precision oncology (personalized care) it is the only national breast cancer organization in Canada that has a clear mandate to raise money for research. The organization receives no government funding, meaning all research is funded through the generosity of donors. For more information visit, breastcancerprogress.ca.

 

ABOUT CLEO

Cleo is a Canadian national specialty brand featuring apparel – with focus on work wear – for women in sizes XS-XXL and offers the largest Petite section in Canada. Based out of Mississauga, Ontario, Cleo is one of three affiliate brands: Ricki’s, and Bootlegger. Please visit Cleo.ca.

 

MEDIA

Lindsay Silverberg
Senior Account Manager
lindsay@talkshopmedia.com

Donate Today

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

1 in 8 Canadian women
will be diagnosed with breast cancer.

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The more money we raise, the sooner we can end breast cancer. Join us on our mission to end breast cancer.

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Individual Donor

When you support Breast Cancer Canada, you are helping to improve and save lives through better treatments and early detection of breast cancer.

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Gifting securities

Donating securities is becoming more popular, and supports Breast Cancer Canada just like cash donations. Gifts of publicly traded securities (stocks, bonds, mutual funds) are an easy, tax-effective way to make a contribution towards life-saving research that helps with early detection, better treatments, and ultimately  Securities can be of any size and given immediately, or you can bequeath them to Breast Cancer Canada in your will. Just like a cash donation, you’ll get a donation tax credit for your gift of securities.

Today, most securities are held electronically and are easily transferred from your brokerage account to our BCC brokerage account. Your Financial Advisor can make all the arrangements.

For more information, contact: hello@breastcancerprogress.ca

Send e-cards in memory or honour

Bravery is beautiful. That’s why we encourage you to make a donation in honour of a loved one’s own experience with breast cancer. With your donation, we’ll send a email to acknowledge the dedication to the individual or family.

Make a donation with  eCard by dedicating your donation:

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Corporate matching

Multiply the impact of your donation

Fact: thousands of companies will match donations made by employees.

It’s true, and it’s very generous. Want to know if your company will match your donation to BCC? Use the search tool below. It also has access to all the forms, guidelines, and instructions you need to submit a company-matchable gift donation today.

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Monthly Giving

Support life-saving breast cancer research every month of the year.

 

When you make a monthly contribution to Breast Cancer Canada, you provide stable funding for year-round campaigning and allow us to continue to support research projects across Canada.

 

To join, simply pre-authorize a monthly deduction from your credit card.

  1. Online:  Donate Now
  2. By Phone: Sign up as a monthly donor by calling Toll Free: 1-800-567-8767
  3. By Mail


Breast Cancer Canada, National Office
415 Exmouth Street Unit # 101
Sarnia, ON N7T 8A4

You will need to provide us the credit card type, number and expiry date, and the amount you would like to give each month.

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Legacy Donor

Over the last 30 years, many generous donors have left a legacy to Breast Cancer Canada in efforts to advance breast cancer research.

No matter what the form of your gift, you will be remembered by your legacy which will live on through each of the lives you touch with your gift.

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Legacy donor

Leave a legacy. Plan for a future gift.

  • Leave a gift in your will
  • Donating a life insurance policy
  • Donate a TFSA, RRSP, or RRIF

Support Breast Cancer Canada with a future gift to create a better future for breast cancer patients. Your gift helps to save lives through early detection and improve outcomes with better treatments.

or more information, please contact: hello@breastcancerprogress.ca


LEAVE A GIFT IN YOUR WILL

This is often called a bequest. It’s the simplest way to make a legacy gift. A gift in your will has no effect on your current income and your estate receives a charitable donation tax receipt. Here’s a sample of simple bequest wording : “To pay the sum of $_________ OR _______% of the residue of my estate to Breast Cancer Canada.”


DONATING A LIFE INSURANCE POLICY

Life insurance is a way to provide financial security for your family. If the needs of your family are already taken care of, a life insurance policy is a smart way to donate to charity including tax savings for your estate. Speak to your financial advisors for your personalized advice and learn how a gift of life insurance can work for you. Here’s the top-line on ways of leaving gifts of life insurance:


Bequeath your policy to Breast Cancer Canada for the future:

  • Name Breast Cancer Canada as the beneficiary of your policy. BCC will receive your insurance proceeds tax-free. Your estate will receive a donation receipt.


Transfer ownership of a paid-up policy to Breast Cancer Canada now:

  • Want to gift us your existing, paid-up policy right now? Make Breast Cancer Canada the beneficiary and owner of your policy. You will receive a donation receipt for the fair market value of the policy. BCC may redeem the policy now, or hold it and receive the face value in the future – however your gift can be put to best use.


Transfer ownership of a policy on which premiums are still owing to BCC now:

  • Premiums still owing? You can still opt to transfer your policy ownership to BCC. You’ll receive a donation receipt for the policy’s fair market value. Want to make it an ongoing gift? Transfer the ownership to BCC, and still continue to pay the premiums owing. You’ll receive donation receipts for those payments too.


DONATE A TFSA, RRSP, RRIF

Register a significant difference in the lives of those affected by breast cancer. Donate the proceeds of a registered account: Tax-free savings account (TFSA); Registered retirement savings plan (RRSP); Registered retirement income fund (RRIF). It’s a smart way to make a major contribution. Without reducing your current assets. Without subjecting the funds to probate fees. While reducing taxes on your estate through a donation receipt.

Making a gift like this is easy. Designate Breast Cancer Canada as the beneficiary of your registered account.  You benefit from the full use of your account(s) during your lifetime. We receive any remaining funds after your passing.

For more information, contact: hello@breastcancerprogress.ca

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Corporate Donor

Support life-saving breast cancer research. A corporate donation is a simple and efficient way to demonstrate your corporate support.

To make a one-time or reoccurring corporate donation online, please click here.

Learn more about

How to Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Dawn Hamilton today to get started.
Email: hello@breastcancerprogress.ca
Phone: 1-800-567-8767 

To make an online corporate donation, please click here.

How to

Support an Event

Make a contribution to a fundraiser being held in support of Breast Cancer Canada. You can search for the organization or person you wish to support; or click on the event name to make a general donation to the Raise More initiative of your choice.

How to

Sponsor

Thinking about becoming a corporate partner of Breast Cancer Canada? Amazing. We work with all types of organizations. We’ll help you deliver results which are measurable. National or local.

A partnership with Breast Cancer Canada is a win-win. It improves employee engagement, boosts morale, fosters a tighter culture. It raises your organization’s profile and demonstrates your support for breast cancer research. To customers. To employees. To suppliers. Most of all – it makes a positive impact for those affected directly by breast cancer.

We’ll raise money for life-saving breast cancer research, together.

Let’s talk about building your program!

Contact Charlene Politano today to get started.
Email: cpolitano@breastcancerprogress.ca
Phone: 1-800-567-8767 or 416-352-8567

To make an online corporate donation, please click here.

If you would like to explore other ways to give, we invite you to learn more.

How to

Fundraise

Join the Raise More Challenge

The more money we raise, the sooner we can end breast cancer. The more time researchers have in the lab. The more technology they can use. The more support we can get. Advancements in early detection and personalized treatment are in reach, and with your help to raise funds, we can find a cure sooner.

There are many ways to fundraise – whether you want to create a competition or tournament, fundraise with your team, challenge your colleagues, host a pink party, have a bake sale or cook-off, the idea is to raise more for breast cancer research.

Breast Cancer Canada will empower you with all the tools you need for a successful fundraiser, and if you need more information, contact Dawn Hamilton at: dhamilton@breastcancerprogress.ca  

How to

Volunteer

Volunteers are Breast Cancer Canada’s most important resource, and the backbone of our organization. From helping build our PROgress research to helping breast cancer patients, to supporting events, special fundraising projects and administrative tasks, our volunteers are dedicated to making a positive, life-changing impact.

We ensure our volunteers have the best possible experience and apply the Canadian Code for Volunteer Involvement.

You can help us end breast cancer by:

  • Volunteering with one of our fundraising campaigns. Or a BCC signature event
  • Helping with local community events where you live
  • Joining our PROgress research at a local hub
  • Assisting us with virtual office tasks

Learn more about our volunteer driven Regional Hubs.

Regional Hubs are an integral part of Breast Canada Canada. We connect communities and those committed to our mission to make the goal local. Together, we can save lives through advancing breast cancer research, coast to coast.

Connect to learn more about what is happening in your area: volunteer@breastcancerprogress.ca